Magnetic Allure
Makeup artist Isamaya Ffrench has painted some of the world's most famous and iconic faces. Madonna, Rihanna and Cher to name a few, as well as working for beauty giants such as Burberry Beauty and Byredo. With over ten years of constantly challenging beauty standards under her belt, Isamaya finally launched her own brand, serving up capsule collections of performance-led makeup and skin products that are all vegan, cruelty and paraben free. By pulling on proudly unconventional beauty references from BDSM subcultures, Isamaya’s darkly imaginative aesthetic poured into her first INDUSTRIAL collection, which is both gorgeous and grungy. This was shortly followed by her WILD STAR collection which celebrated Isamaya’s love for the grit and glamour of the Wild West, as well as feminine cowgirl energy. Both ranges truly encourage you to be daring and see beauty with no boundaries.
ISAMAYA Wild Star Palette, sweatshirt CUNNINGTON & SANDERSON
ISAMAYA RUBBERLASH Latex Lift Mascara, shirt FILIPPA K
ISAMAYA LIPLACQ Maximizing Lip Serum, t-shirt ISAMAYA Industrial T-Shirt Two, jacket & skirt TOGA PULLA
ISAMAYA Wild Star Lipstick and Lip Pencil, t-shirt ISAMAYA Industrial T-Shirt Two, sunglasses FILIPPA K
ISAMAYA SKINLACQ Triple Hyaluronic Glow Serum, dress FILIPPA K, gloves HANDSOME STOCKHOLM
VIDEO
This PIBE exclusive has been produced by:
Photography / Iakovos Kalaitzakis
Creative Direction / Lucas Pontidas
Make up / Mari Kuno using ISAMAYA Beauty
Hair / Charles Stanley
Beauty Editor / Sarah Barnes
Model / Seung Kim @Kult London