LOYA ∙ SupeReverse Serum

LOYA

You need to put this new skincare brand on your rader….now. Here at PIBE we have discovered Swiss wellness and longevity brand, LOYA. Much like everything designed in Switzerland, LOYA’s skincare has been created with precision and patented new-gen ingredients that set it apart from the rest. Their focus is on mind-body connection, using a neurocosmetic approach to combat the negative signs of ageing… sign us up.

Their two new-gen ingredients come in the form of a MicroBloom™SH system which can double collagen production, helping to restore your skin’s collagen density. While the brand's HappyFeelBoost™ Effect combines a mood-enhancing scent with bioactive compounds that doesn't just lift your skin, but your spirit too. It’s super techy and we are obsessed.

Our standout product is the SupeReverse Serum. This is a powerful hydrating treatment that layers 4D hyaluronic acid with LOYA technology and clever Japanese ume extract to actually plump up your skin. There isn't much that this serum does not deliver… from deep hydration to improving firmness, strengthening your skin barrier and visibly reducing wrinkles, it’s got the full package. We could talk about this serum all day long but you just need to try it for yourself to see the effects that, trust us…..will certainly lift your spirit.

WHAT WE LIKE

·      You can easily apply 2 to 3 pumps to your face and neck in upward strokes, after cleansing yet before your moisturiser.

·      This serum contains 98% of natural origin ingredients which are also Biorius certified.

·      All of the brand's products are vegan-friendly.

·      LOYA packaging is recyclable, with a pump, (using a clever spring-free design) a cap made from PP and a jar crafted from reusable glass.

Shop the LOYA SupeReverse Serum, £210 HERE

Beauty Editor / Sarah Barnes
Moving Image / Studio PIBE